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Global Marketing: The Devil’s in the Details – Direct Marketing News, February 19, 2014 edition

By February 19, 2014No Comments

Maintaining the consistency of your corporate messaging throughout all touchpoints in a multichannel marketing campaign can be challenging and taking the campaign global adds an extra level of complexity. As Merlin Mann said, “Everything takes more time than you thought, everything costs more money than you thought, and almost everything turns out not quite as cool as you expected.” But that doesn’t have to be the case.

This article from Direct Marketing News is written by VIA chief operating officer, Nic McMahon, and was published in the magazine’s February 19, 2014 edition.

[External Link] Global Marketing: The Devil’s in the Details

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