Most global marketers have no strategy for multilingual content marketing. That’s a dangerous oversight, because the economic potential of non-English-speaking markets is staggering. Here’s how to plan for success.
This article from MarketingProfs is written by VIA Vice President of Global Operations, Evelyn Toro and VIA Vice President of Corporate Sales, Darren Megarry, and was published in the magazine’s September 26, 2014 edition.
[PDF] Localization Should Be a Forethought_ Five Tips for Success
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